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A walk-through of where BSC is in search and local visibility today, every move Telos has shipped since onboarding on April 19, the runway for the next 90 days, and the handful of decisions we need from you to keep it on schedule.
You've been on with Telos for 22 days. This call is the first of a bi-weekly rhythm we'd like to keep going — a structured 45-minute review where we walk you through the data, show you what shipped, and align on what's next.
A 30-second frame for the meeting. Where you are today, what we shipped, what's next, and the questions we need to ask you so the next 30 days runs without delays.
Your baseline numbers in plain English — what we measured starting April 19.
Every move Telos has made in 22 days, with proof.
Month 1 / 2 / 3 timeline so you know the runway.
A few questions for you, ad-launch readiness, and a tour of how to read the dashboard.
SEO is a 6-to-12-month compounding game, and the work in month 1 looks different from the work in month 6. Without a structured check-in, the metrics drift out of context. Bi-weekly reviews keep us aligned, give you visibility into the work, and give us a chance to ask you questions before we waste time guessing.
Here are the numbers as they stood when we measured them this week. These are your starting line, not your finish line. We'll compare against these every two weeks going forward.
Your website search performance, your Google Business Profile traffic, and your website health score — all in plain English. No marketing jargon. This is what the dashboard will show you 24/7.
Your Google Business Profile is doing real work — 127 people looked at your listing last month and 30 clicked through to the website. That's not bad for a service-area builder. Your website itself, though, is invisible in search outside of people typing "Blue Springs Construction" — we'll come back to why in Section 3. Conversions are not yet being counted — the wiring is in place but no leads have been logged yet, which is the highest-priority fix on our plate this month.
Source: Google Search Console · Last 30 days · Auto-pulled into your dashboard
People who clicked your site from a Google search.
Times your site appeared in someone's search results.
Healthy when above 4%. Below industry baseline today.
3rd page of Google. Needs to land on page 1 (#1–10) to convert.
| Search query | Impressions | Clicks | Avg. position |
|---|---|---|---|
| blue springs construction | 13 | 1 | #1.9 |
| building contractor windsor | 7 | 0 | #31.6 |
| general contractor windsor co | 6 | 0 | #28.8 |
| basement remodeling contractors blue springs mo | 6 | 0 | #18.2 |
| building contractors windsor | 4 | 0 | #35.3 |
| commercial construction windsor co | 3 | 0 | #31.7 |
| construction companies windsor | 2 | 0 | #37.0 |
| general contractors windsor | 2 | 0 | #34.0 |
Three things stand out. One: the only search you rank for on page 1 is your own name — that's brand recall, not new business. Two: for the searches that would bring you new business ("building contractor windsor", "general contractor windsor co"), you're showing up on page 3 — nobody clicks past page 2. Three: there's a chunk of impressions for "Blue Springs MO" searches — that's the wrong Blue Springs (Missouri). We can clean that up in upcoming meta tag rewrites so we stop competing with a different city.
Source: Google Business Profile API · Last 30 days · Auto-pulled into your dashboard
Eyeballs on your GBP listing in Search + Maps.
Clicks, calls, and direction requests combined.
From GBP → bluespringsconstruct.com.
From Maps tap-to-call. Already at the Q3 goal floor (4–5/mo).
All 6 reviews are 5-star. Strong reputation foundation.
None of your 6 reviews has been responded to. Quick win for this week.
Your GBP is the strongest channel you have right now. 127 people looked at your listing, 30 clicked through to the site — that's 24% click-through, more than eight times healthier than your website's 2.94% organic search rate. The biggest immediate opportunity is replying to your six 5-star reviews — especially Zachary Wilson's commercial-tenant-finish review from March, which reads like a case study. Replies are a documented Google ranking signal and take five minutes per review.
Source: Google Analytics 4 · Last 30 days · Auto-pulled into your dashboard
Distinct visits to bluespringsconstruct.com.
Typed your URL or clicked a saved bookmark.
Came from a Google search.
From Facebook / Instagram / LinkedIn referrals.
Source: DataForSEO On-Page Audit · Refreshed daily · Auto-pulled into your dashboard
Solid technical foundation. Up from 83 at onboarding (Apr 19).
Missing schema makes you invisible to ChatGPT & Google AI Overviews.
Google knows about 9 of 11 pages. The other 2 are queued for re-indexing.
1 Critical (missing H1), 6 Warnings, 1 Notice. Most cleared in May.
AI Readiness 43/100 is the single biggest gap. When somebody asks ChatGPT or Google's AI Overview "best contractor in Windsor CO," the AI looks for structured signals (LocalBusiness schema, FAQ markup, llms.txt). Your site doesn't have any of them yet. We're shipping that in Section 3's work plan — the goal is to lift this score from 43 to 65+ over the next 60 days, while your competitors are still figuring out AI search exists.
The numbers above are your Day 19 starting line (snapshot from May 8). Sunday's fresh data pull — 4 days after the schema, meta, and page-speed work shipped — already shows movement on every dial:
+18 points in 4 days. Already past the 60-day goal.
+6 points. Lighthouse SEO now perfect 100.
~3× growth. Real visitors from Google.
5× wider footprint. Impressions 136 → 391.
Position is up too — average rank #28 → #24.5 across all tracked queries. We're not on page 1 yet, but the foundation is doing what it's supposed to do, four days after shipment. This is what Section 3 will explain — and what the bi-weekly cadence is built to track.
Every move we've made on BSC since onboarding April 19, in chronological order, with proof. This is the foundation work — the unsexy-but-mandatory groundwork that month 2's traction sits on top of.
The actual work shipped on bluespringsconstruct.com between April 19 and May 11. 5 major shipments. Specific impact, specific dates. Each item lives in your dashboard's Activity feed with a full client-facing report.
Tuned the page-speed cache and connected the optimization edge network that compresses CSS and modern image formats per visitor. Mobile load time on bluespringsconstruct.com dropped from 16.6 seconds to 9.7 seconds on day zero. The full lift propagates over the next two weeks as the edge network finishes warming up across visitors — final target is sub-3 seconds on mobile.
Filled in alt text on 341 images in your WordPress media library — 224 derived from filenames, 117 hero/marketing/project photos with documented descriptions. Alt text is what screen readers (and Google's image search) use to understand what each photo shows. Direct lift to image-search visibility and accessibility scoring.
Cleaned up a duplicate technical metadata signal on bluespringsconstruct.com so the on-page audit no longer flags Duplicate Meta Tags. The site was emitting a small platform-version tag twice (once from WordPress, once from the page builder); search engines no longer see conflicting signals.
Your dashboard now has its own dedicated keyword list (general contractor + Windsor area, 26 seeds) instead of inheriting Telos's marketing keywords. Google Business Profile data is now pulled live via API — review count, performance metrics, search keywords, posts. Five local construction competitors auto-discovered from the dashboard's competitor research engine.
Fresh Local Pack scan across 5 construction queries on a Windsor / Northern Colorado grid. Result: BSC doesn't appear at any grid point for 4 of 5 queries. Single appearance at avg position 20 for "general contractor windsor." This isn't a Local SEO problem alone — it's a website indexing + on-page-content problem we're systematically fixing in May.
The pattern you'll see in May: fix the foundation, then start building on it. Page speed, alt text, and duplicate metadata are foundation. Coming up next: missing H1 tag (the #1 audit finding), meta description rewrites across all service pages, LocalBusiness JSON-LD schema (the AI Readiness score lift), and a fresh sitemap submission so Google re-discovers everything that's changed since 2023.
SEO is a compounding game with a known curve. Foundation work in months 1–2 builds the platform. Traction shows up in months 3–6. Real compounding starts at month 6+. Here's what each phase looks like for BSC specifically.
The realistic timeline for SEO results, what Telos delivers in each window, and the specific KPI targets we're aiming for at the 90-day checkpoint.
Don't expect ranking miracles in week 4. Most agencies hide this part: SEO genuinely takes 60–90 days before the curves bend, because Google has to re-crawl, re-index, and re-evaluate trust signals. What you'll see in May is the foundation work going in. What you'll see by mid-July is the first non-brand keywords moving from page 3 onto page 1. If you want lead flow faster than that, Google Ads is the parallel play — that's why Section 6 exists.
Six questions, roughly 10 minutes. Your answers shape what we prioritize next month. There are no wrong answers — just tell us how you actually run the business and what you actually want more of.
Six questions Arnold will walk through with you on the call. Your answers shape what we prioritize next month — sharper targeting, sharper plan.
Why we ask: Anchors which keywords and pages we prioritize. If basements are 60% of revenue and twice as profitable as remodels, we go all-in on basements first.
Why we ask: Defines the success bar. "5 qualified leads/mo" and "20 qualified leads/mo" lead to very different campaign strategies.
Why we ask: Shapes geo-content, GBP service area, and where we point ads. Your GBP currently lists Bellvue / Fort Collins / Loveland / Windsor / Greeley — we want to confirm that's right.
Why we ask: Locks the competitor list. The dashboard auto-discovered 5 builders in your area; we want to know which actually keep you up at night so we run the deep teardown on the right ones.
Why we ask: Defines the metric you'll judge us on. Some clients want "10 more leads/mo." Others want "rank #1 for general contractor Windsor." Both are valid; the strategy diverges.
Why we ask: Lead intake is the #1 ROI killer. Studies show contacting a lead within 5 minutes is 21x more likely to convert than 30 minutes. If the intake is broken, no amount of ranking fixes it.
SEO is the 6-month compounding play. Google Ads is the 30-day faucet. Most contractor clients run both: ads bring leads while SEO is still building. These eight questions are everything we need to launch a properly-targeted campaign.
The 8-question Google Ads readiness battery. Once we have answers, Telos can have a campaign drafted within 5 business days, and live within 7.
Why we ask: Sets the campaign focus. We won't try to advertise everything — we'll go all-in on the highest-margin work you want more of.
Why we ask: Determines campaign structure. Below $2K monthly, ads on competitive contractor terms in NoCO can't generate enough click volume to learn. $5K is the realistic floor for this market.
Why we ask: Sets the bidding ceiling. If a basement-finishing job is worth $40K and a typical lead-to-close rate is 1-in-5, a $200 cost-per-lead is fine. If it's $500 you'd flinch — we cap it there.
Why we ask: Hard targeting boundaries. We can either bid on a 25-mile radius around Windsor or hand-pick cities. Cities you don't service should be excluded so we don't waste impressions.
Why we ask: The #1 cause of Google Ads campaigns failing isn't the ads — it's slow intake. If a lead form sits unanswered for 4 hours, the prospect already called your competitor. We can also schedule ads to run only during your phone hours so you don't pay for after-hours clicks that don't get answered.
Why we ask: The #2 cause of contractor ad campaigns stalling is creative approval. We need 8–12 high-resolution project photos cleared for ad use, plus any seasonal offers you're willing to run ("free in-home consultation," "$500 off basement design," etc.).
Why we ask: Required for ROI proof. A tracked number routes calls through a service that records which ad/keyword drove the call — without it, we can't prove ads generated phone leads. Forwards to your existing line, no change to your phone setup.
Why we ask: Defines the success metric you'll judge the ads on. Some clients want "20 form fills/mo," others want "5 calls/week," others want "2 closed projects from ads." All three are valid — we tune the campaign accordingly.
If you green-light ads, Telos drafts a campaign brief based on these 8 answers within 5 business days. You review, approve, and we go live by day 7. First-week reporting on day 7, full attribution dashboard ready by day 30.
Last 5 minutes. A quick tour of the dashboard so you can check on us between calls, plus a clear list of what we need from you to ship the next 30 days on schedule.
A 5-minute dashboard tour (no more) so Mike can self-serve between bi-weekly reviews, and the specific items Telos needs from Mike to keep month 2 on schedule.
Live at seo.teloscreative.com · Auto-refreshes every Sunday morning
Open the Overview tab once a week. Open Activity after every bi-weekly review. That's the entire dashboard rhythm. If anything looks off, you have our number.
Bi-weekly checkpoint · ~2 weeks from today · ~30 min
Bi-weekly Teams meetings, 30 minutes each. Same format as today: numbers → what we shipped → what's next → questions. We'll lock the next session date at the end of this call. By then we'll have first conversion data flowing, the H1/meta/schema work shipped, and a competitor teardown ready on whoever you named in §5 question 4.
Bookmark this page. All of your marketing surfaces and every report Telos has built, one click away.
Facebook + Instagram are running today — LinkedIn is still open territory and worth a conversation in a future review (commercial tenant-finish work especially).
The competitive briefing was built before this call — once you tell us in §5 who your real competitors are, we'll re-run the same depth on the names you give us.
Foundation work shipping through end of May. First conversion data live by next review. Ad campaign green-light is yours to make. We'll see you in two weeks.
Telos Creative · Windsor, CO · teloscreative.com · Review prepared 2026-05-11